Privacy Policy

Last Updated: 14 November 2025

1. Introduction

This privacy policy explains how we collect, use, and protect your personal information when you use our care homes directory service. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following types of information:

• Contact Information: Name, email address, and phone number when you submit forms or request information.
• Care Requirements: Information you provide about care needs, preferred locations, and type of care required.
• Technical Data: IP address, browser type, device information, and pages visited for analytics purposes.
• Newsletter Data: Email address if you subscribe to our newsletter.

3. How We Use Your Information

We use your personal information for the following purposes:

• To connect you with relevant care homes based on your requirements
• To send you brochures and information from care homes that match your needs
• To provide you with our free guides and resources
• To send newsletter updates (only if you've subscribed)
• To improve our website and services through analytics
• To comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent: When you submit forms or subscribe to our newsletter
• Legitimate Interests: To operate our directory service and improve user experience
• Contractual Necessity: To fulfil our service of connecting you with care homes

5. Sharing Your Information

We may share your information with:

• Care Homes: When you request brochures or information, we share your contact details and care requirements with selected care homes in our directory
• Service Providers: Third-party services that help us operate our website (hosting, email services, analytics)
• Legal Requirements: When required by law or to protect our legal rights

We do not sell your personal information to third parties. We are a directory service only - not a care provider.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Typically:

• Information requests: 12 months
• Newsletter subscriptions: Until you unsubscribe
• Analytics data: 26 months

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us using the details below.

8. Cookies

Our website uses cookies to improve your browsing experience and provide analytics. Essential cookies are necessary for the website to function. You can control cookie preferences through your browser settings.

9. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes:

• HTTPS encryption for data transmission
• Secure server infrastructure
• Regular security assessments
• Access controls and authentication

10. Third-Party Links

Our website contains links to care home websites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before sharing personal information.

11. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated "Last Updated" date.

13. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please use the contact form available on our website.

14. Supervisory Authority

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):